Winning Hearts and Minds
As it’s Valentine’s Day, I thought I’d write something appropriate about Attraction Marketing, using phrases like “wooing the customer” to draw parallels with the romantic ‘attraction’ associated with Valentine’s day.
I thought I might contrast it with the aggressively competitive, er, business model which led to the St Valentine’s Day Massacre in Chicago in 1929.
But it all seemed a bit contrived, really; so, while I WILL be writing about Attraction Marketing soon, for now I’ll just wish you a happy Valentine’s Day!
However, I would like to thank my own Valentine, my wife, Carolyn, who, like Alex’s Katie, has backed me all the way on this enterprise; and for the love of whom, as much as for my own sake, I am working hard to make it a success.Posted in Uncategorized