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Winning Hearts and Minds

Happy Valentine's Day!

As it’s Valentine’s Day, I thought I’d write something appropriate about Attraction Marketing, using phrases like “wooing the customer” to draw parallels with the romantic ‘attraction’ associated with Valentine’s day.

I thought I might contrast it with the aggressively competitive, er, business model which led to the St Valentine’s Day Massacre in Chicago in 1929.

But it all seemed a bit contrived, really; so, while I WILL be writing about Attraction Marketing soon, for now I’ll just wish you a happy Valentine’s Day!

However, I would like to thank my own Valentine, my wife, Carolyn, who, like Alex’s Katie, has backed me all the way on this enterprise; and for the love of whom, as much as for my own sake, I am working hard to make it a success.

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3 comments to “Winning Hearts and Minds”

  1. Hi James & hi (sweet) Carolyne – believe it or not, that was just on the radio over here in Perth, Western Australia – about 20 minutes ago. I have music on at the desk behind me. That is my “work” desk.

    James, I just wanted to thank you for coming over to my blog and making such GREAT comments. And I have seen you over at Nikki Stephens’ blog with your (amusing) comments. I do so LOVE wit. That “Your Magentasty” comment was SO funny. Are you gonna try to get to Las Vegas for the Alex Jeffreys re-union? If so, lets get together and trade some stories over a beer or two.

    I am looking forward to meeting lots of the AJ crew in person. We have so many great characters in this F500 team.


    Gary Simpson.

  2. Why, thank you, Gary. Yes, it would be great to meet up in Vegas. I’m hoping I’ll be able to make it over there!
    All the best,

  3. ahhhh! Very sweet James. It was good to talk with you. Good luck on the new enterprize, and I’ll be checking back to see how you are doin’
    love Sis xxxx

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