Profit Pulling Project: Latest Edition

The latest edition of the ‘Profit Pulling Project’, the Alex Jeffreys student community newsletter, is now out, thanks to the hard work and dedication of Garry Parkes.

The Profit Pulling Project was Garry’s brainchild, and this is the fourth issue he has edited and published. It’s not just a community newsletter; each issue is a short ebook in itself, containing information of great interest and value to anyone involved in internet marketing.

As well as Garry himself, a number of people have made it a success by contributing some great articles, and this edition is no exception.

The new edition features a new cover design, by Michael Ottman, and an editorial by Garry on the theme “Information is useless without action”.

Coleen Cook continues her outstanding series with some excellent advice on successful copywriting; and we have the first of what is evidently a very useful set of articles on Niche Marketing from Jason & JJ. This one discusses choosing a niche, selecting a product and using keywords effectively.

There’s also a humorous account of a year in the life of an opportunity-hopping IM wannabe, delivered in rhyme by Denis Caron. and some typically excellent advice from Gary Simpson on how to increase your productivity and avoid becoming the ‘busy fool’ that Alex Jeffreys warned us all about.

So, to collect your copy, get on over to Gary Parkes’s Alex Jeffreys Student Community blog

St David’s Day

The Flag of St David is sometimes modified – ‘defaced’ – to include another symbol in one of the quarters, such as the crest of St David’s College, or the Welsh national flag, Y Ddraig Goch.

Cardiff, home of Alex Jeffreys, will be en fete (or whatever that is in Welsh) today, as the whole Welsh world celebrates St David’s day.

I can’t speak for Alex, but even in London, where he may still be this morning, many Welsh men will be wearing the leek, in honour of St David. It was, of course, the Saint’s personal symbol (or brand logo, to marketers!)

St David was renowned as a great teacher, although unlike Alex, he didn’t live in Cardiff. There is a legend that once, when he was addressing a huge crowd, a little piece of the ground rose beneath him, lifting him up on a hillock so that all could see him as he spoke. (St David, that is, not Alex.)

Presumably, if they knew St David’s birthday, the Welsh would celebrate that, but March 1st is actually the anniversary of his death, around 1400 years ago.

Alex, of course, is no saint; he doesn’t even claim to be a guru.
And I hope my jocular drawing of comparisons doesn’t offend anyone, as I mean no disrespect to the memory of St David.

But when I read the Saint’s last words, they did remind me of what Alex was saying in the ‘final’ module:
“… brothers and sisters, be cheerful, keep the faith, and do those little things which ye have seen me do and heard me say.’